Design website of Daniel Fitzgerald













Cicader Nightlight Concept

( Styling/Technical Exercise )









When looking at a nightlight the majority of users are children. The nightlight is therefore styled accordingly, be it a big illuminated red ladybug, or a colourful cartoon character. The aesthetics are styled in such a way that it engages the child. And when the child sees it, it is a familiar and friendly light from the terrifying dark. An adult would see it a different light, in some cases opting for a nightlight that is more in style with the surrounding home.

The Cicader Nightlight concept is a styling exercise aimed at investigating the use of aesthetic styling to appeal to two different target markets.





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